Ziele / Nutzen Goals and benefits 
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Goals and benefits

The main purpose of the organization is the active protection and conservation of sharks. Our primary means of achieving these goals is the organization of campaigns providing information and education about sharks with the aim of portraying them in a favourable light, rectifying misinformation and dissipating prejudice and misplaced fears. To do this, the organization employs targeted contact to the media, which serve as multipliers and address a broad general public.